Printed Scratch Cards can make an irresistible marketing tool for your business. They’re a great way to get your target market interacting with your brand, because, let’s face it, no one can resist the urge to reveal what’s under the silver scratch panel!
There are a number of creative ways in which custom Scratch Cards can be used, depending on your business needs and target market. Your campaign should be designed with your audience’s preferences and interests in mind. Speak to our talented printing.com graphic designers for ideas on how best to approach this.
They’re printed in full colour on 300gsm uncoated board. The front is laminated with a gloss lamination, then silver latex panels are applied to the front in the shape and location that you specify. Click below to read full details on how to supply design files for Scratch Cards.
As standard, our Scratch Cards are available in the following sizes: Business Card (55 x 85 mm), Regular (50 x 100 mm), A7 (74 x 105 mm), Large (135 x 97 mm), A6 (105 x 148 mm), 1/3 A4 (99 x 210 mm) and A5 (210 x 148 mm). We can also trim any of these sizes to make a custom size. Ask us what rules apply.
The best Scratch Card promotions we’ve seen have attractive (but relevant) prizes printed underneath the scratch panel. This is where your campaign can really stand out from your competitors. If you’re stuck for ideas, here are some suggestions on how you could use them:
1. Discounts: One of the most popular marketing strategies is to offer discounts to customers. You can have a limited time offer where customers can scratch and win discounts on various products or services you offer.
2. Product Giveaways: Scratch Cards can be a great way to give away free products or services. Customers can scratch and reveal whether they’ve won a prize or not. This can create excitement amongst customers and encourage repeat business.
3. Cross Promotions: Collaborate with other businesses or brands to create a cross-promotion campaign. Scratch Cards can be used to encourage customers to buy from both businesses by offering discounts or prizes on selected products.
4. Event Marketing: Scratch Cards are a great way to attract people to events. For instance, if you’re organising a music festival, offer them to customers. The scratch off panel can contain details of a secret performance or a chance to meet the artists after the event.
If you need help planning your next marketing project, contact your local Printing.com studio team who’ll be happy to offer their expert advice. Search for your local studio below.